Koego blog analytics

I have been using koego since its alpha version and as today it reached the beta status I decided to write something about it.

Koego is not just a web analytics tool with some gadgets for bloggers. It was conceived, designed and realized just for blogs. Even if it is still in development it is clear that it’s going to be a complete platform to supervise a blogger activity in all its aspects.

The layout is very minimalistic, simple and clear with few and relaxing colors. The homepage resumes some reports, pointing out the ‘ego‘ of your site. As the name suggests the ego is a kind of score assigned to your site based on many parameters (i don’t know them exactly I think it’s based on visits, visitors, kind of referres, comments and something like that). The ego score is shown in any report you see in the homepage, so that you can understand which referrer/keyword or generic activity is increasing your score the most.

Inside the platform there are a couple of reports that really impressed me. First of all the referrers (sources of traffic) report is very useful. Different kinds of referrers are grouped in a logical order. After the common ‘direct access’, ‘search engines’ and ‘direct link’ you can find Social network, Social bookmarks and Blog Related groups. Social network and Social bookmarks are obviously the respective categories of websites and my favourite Blog related consists in websites which are commonly used by bloggers to improve their blogging experience. So in this category you can find wordpress, mybloglog, various aggregators etc. On the right image you can see grouped referrers and complete referring links. Below the complete referrer report, grouped in the categories I described.

Other interesting reports are the System related ones. Particulary I appreciated the attention paid to categorize and version all the most common operative system. So if you have a visitor coming to your blog with a Mac you will be able to know if he has the latest X version or the previous ones. Linux OS are divided in their most famous distributions, so you can have the detail of Gentoo users (probably if you find someone on your blog from gentoo it’s just me ), Ubuntu ones and so on… Windows is divided by versions too.

The resolutions report is very uncommon too. Insted of giving the single resolution data, it is grouped by types. So you got datas for mobiles, smartphones, small, standard, wide and large screens and finally TVs. You can have a look to OS report on the left image while below you can see the resolutions report for my account.

The latest thing I want to point out is that Koego does not use any flash for charts. Everything is realized by Javascript, drawing in canvas. This makes the page load so much more fluid and quick than in flash based analytics platforms. Also using JS allows users to interact directly with the chart, hiding or showing some datas. Below two lines charts where it is possible to interact.

If you want to use Koego you can ask for an invite to the beta using the form in their sign up page.