Rough Buzz analysis trought Twitter
Comments // Written on Apr 26, 2009 // NetAs the most important thing both for professionsts and companies on the net is “being talked about“, find and monitor buzzes is essential too. Professional analytics applications like Trackset Conversionlab help a lot, crawling the net and finding news, reviews, forum messages and more, containing the website, the brand or some specific keywords chosen by the interested company.
Bloggers usually can not afford such a professional tool and have to find other ways by their own. Google blog search is very useful in this case but it is quite limited and do not give a complete idea of what the net people think about you/your service.
In my opinion the best low-cost (I mean without-any-cost, but it sound worse) way to find people actually talking about you is using Twitter Search. If your brand/name is not such common it is very easy to obtain a good result with no stress. The following url is what I used to retrieve informations about LangID,the new web service I created some days ago.
http://search.twitter.com/search?q=langid.net+OR+%40langid+-from%3Alangid&rpp=50
Let’s see what those parameters mean:
- http://search.twitter.com/search : that’s the base url, you should have understood that
- langid.net+OR+ %40langid : this means I’m looking for people talking about my website (langid.net) or even my twitter account (@langid as %40=@)
- +-from%3Alangid : I used this to exlude myself from the results (my @langid twitter account)
- &rpp=50 : this just means to show me the first 50 results
The result is great, you can see people insulting the service, or even liking it or just spreading the address. But that’s not over.
As twitter search apis are very easy to use you can use that result to create a funny, real-time and real-people made ‘talking about us’ page. This is langid talking about us page.
To obtain a similar result you can simply change the url I previously suggested you from search?parameters to search.atom?parameters. Here’s my example :
http://search.twitter.com/search.json?q=langid.net+OR+%40langid+-from%3Alangid&rpp=5
This would cause twitter server to return a Json file instead of a web document. You can use those data together with a Php/Java parser to obtain a page similar to the LangId one.
This is fascinating in my opinion… anyway as bloggers always have to criticize I will do it too… As you can see from the advanced search webform, it is possible to look for tweets with positive/negative attitude. Unfortunately for twitter guys this just means looking for happy or sad faces (
or
) inside the tweets. I really (really really really ) would like to see something semantically achieved here…








Pisa,Italy.









